STRONGER.EVERY.DAY

Feel Like You’ve Slipped?

Start Again – Without Starting Over.

14 days. No fluff. No pressure. Just simple, effective steps to reset your training, mindset, and nutrition.

This Is Your Momentum Builder

This 14 Day Kickstart is for adults prioritising everything but themselves.

Hi, We're Baba 🫱🏾‍🫲🏻

We’re Baba and Oli.

Two coaches who’ve spent over a decade helping people get strong — while juggling businesses, families, and everything life throws at you.

And for a long time, we were stuck in the same cycle as everyone else: Prioritising work, clients, deadlines, kids, partners, bills — everything and everyone except ourselves.

We weren’t lazy. We weren't unmotivated. But we kept slipping.

We chased extreme plans. Tried mindset hacks. Burned out. Restarted. Repeated.

None of it stuck — because none of it was built for the pressure we were under. So we built something that was! A system that gave us structure to train consistently, eat like grown ups, and stay present — at home, at work, and in the gym.

That system became SED Online Coaching — and we’ve used it to help hundreds of busy adults reset their routines, rebuild their energy, and finally feel in control again.

Now we’re offering a free 14-day version

No fluff. No pressure. Just a chance to get your structure back — without having to overhaul your entire life.

Click below to join the 14-Day Kickstart.

You’ve spent long enough putting yourself last. Let’s fix that.

you don’t need another shred. You need structure.

“Shred in 6 weeks” plans don’t work. Here’s why:

Extreme Online "Shred" Programs

Obsessive meal plans with zero flexibility
Starve now, binge later approach
6-day-a-week training or you're a failure
Promises abs — ignores your actual life
One-size-fits-none coaching

S.E.D Online Coaching

Real training built around real life
Flexible eating with high protein focus
2-4 sessions a week that actually fit your schedule
Strength, energy, confidence — not crash diets
Coaching from real people who’ve lived it

How does it work?

We want you to start believing in simplicity to get results immediately:

Step 1: Structure Over Intensity

Most plans burn you out fast. We build momentum with a system you can actually repeat — not one that wrecks your week.

Step 2: Win the Morning

We don’t do motivation talks. We give you a simple habit that sets the tone and keeps your head in the game — even on busy days.

Step 3: Eat Like a Grown Up

No extreme calorie-counting, no cutting everything you enjoy. Just a protein-first approach that fuels your training and simplifies the chaos.

What Others Are Saying:

"I didn’t need motivation — I needed structure. This gave me both."

"Now I know exactly what to do and when — without second-guessing myself." - Name here

“It felt like someone finally understood what real life looks like.”

"No pressure, no perfection — just a plan that fits around work, kids, and life." - Name here

“The Kickstart didn’t just restart my training — it cleared my head.”

"I’m moving better, sleeping better, and thinking sharper than I have in months." - Name here

“It felt like someone finally understood what real life looks like.”

"I stopped feeling guilty for not doing enough — and started doing what I could." - Name here

Frequently Asked Questions

Is this for me?

If you’re adulting life and have placed yourself at the bottom of the priority list. Then yes, this is for you. You don’t need to be super fit. You just need to be ready to stop winging it.

Why is it free? Are there any hidden costs?

There’s no catch. I believe in skin in the game — if 99p feels like too much, this isn’t for you. My goal is to get you such a clear result in 14 days that working with me after feels like the obvious next step.

What is involved?

Over the next 14 days, I’ll personally guide you through a simple, proven structure to reset your training, eating, and mindset. It’s free to access — but it only works if you actually show up. If you don’t follow the steps, I can’t help you. Simple.

What’s included?

A 14-day plan with full-body workouts (home or gym)
Simple nutrition guidance (no calorie-counting stress)
Daily structure to build consistency
Personal support from us in a private WhatsApp group

Do I need a gym?

No. You’ll get options for both home and gym — minimal kit, no fancy equipment. Got a pair of dumbbells or a backpack? You’re good.

How much time does it take?

Most workouts are 30–45 minutes, 2–3 times a week. Add in a daily step goal and short mindset tasks, and you’re looking at 60–90 minutes total per week. This is built for busy people.

What happens after the 14 days?

You’ll have momentum, a structure that fits, and a clear idea of what works for you. If you want to keep going, we’ll show you how — but only if it makes sense for your life.